Partner With Aana Avanna
Aana Avanna is building a curated marketplace for Tamil, Sri Lankan and diaspora culture — a place where products, stories, craftsmanship and heritage can be seen, shared and celebrated.
We are looking to partner with designers, artisans, makers, small businesses and heritage-led brands who create products with meaning, quality and cultural depth.
Our aim is simple: to help beautiful work reach the people who are looking for it — not just as products, but as pieces of culture, memory and identity.
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Rooted in Heritage, Open to Growth
Aana Avanna is rooted in Tamil and Sri Lankan diaspora culture, but we are open to hearing from aligned makers, designers and heritage-led brands beyond our immediate community.
Our first collections will focus primarily on Tamil, Sri Lankan and diaspora-led products. As the platform grows, we aim to welcome selected South Asian and heritage-led partners whose work reflects quality, cultural respect and meaningful storytelling.
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Why Partner With Us?
Curated Brand Positioning
Aana Avanna is not being built as a crowded marketplace where every product looks the same.
We want to create a thoughtful digital space where selected products are presented with care, context and strong visual storytelling.
Your work will sit within a platform designed for customers who value culture, quality, heritage and meaningful design.
Access to the Diaspora
We are building for Tamil, Sri Lankan and South Asian diaspora communities in the UK and beyond.
Many people in the diaspora want to reconnect with culture through food, jewellery, clothing, gifts, homeware, stories and traditions — but they do not always know where to find trusted products or makers.
Aana Avanna aims to bridge that gap.
Story-First Marketing
We believe products become more powerful when people understand the story behind them.
Where possible, we want to highlight the maker, the process, the inspiration, the tradition and the cultural meaning behind each product.
This is not just about selling an item. It is about helping customers understand why it matters.
Community-Led Growth
Aana Avanna is being built with community in mind.
As the platform grows, we hope to connect vendors with customers, cultural projects, charity campaigns and diaspora-led initiatives in ways that are practical, respectful and meaningful.
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Who We Are Looking For
We are interested in hearing from:
- Jewellery designers
- Clothing and saree brands
- Food and pantry businesses
- Homeware and décor makers
- Gift and stationery brands
- Artists and illustrators
- Cultural product makers
- Heritage-led small businesses
- Independent artisans
- Tamil-owned brands
- Sri Lankan-owned brands
- Diaspora-led creative businesses
- South Asian heritage-led makers and designers
We are especially interested in partners who:
- value quality and care
- respect cultural heritage
- have a clear creative identity
- use strong product photography
- can fulfil orders reliably
- are open to storytelling and collaboration
- want to grow with a community-focused platform
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Our Debut Collection
We are currently selecting partners for our first collections.
At this stage, we are looking for a small number of trusted vendors whose products align with the Aana Avanna vision.
This helps us keep the platform curated, clear and manageable as we grow.
Our first collections will focus on products connected to food, jewellery, clothing, gifting, homeware, lifestyle, culture and heritage.
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What We Value
Aana Avanna is built around more than transactions.
We value:
- cultural respect
- honest storytelling
- reliable fulfilment
- thoughtful design
- clear communication
- community connection
- quality over quantity
- heritage carried forward with care
We are not looking to create a random marketplace. We are building a platform with identity, purpose and long-term community value.
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How to Apply
If you would like to partner with Aana Avanna, please send a short introduction and a link to your website, Instagram, portfolio or product catalogue.
Please include:
- your brand or business name
- where you are based
- what products you sell or create
- whether you currently ship within the UK or internationally
- a link to your website, Instagram, portfolio or catalogue
- a short note about your story, process or cultural connection
Email: contact.aanaavanna@gmail.com
You can also complete the form below and we will get back to you as soon as possible.
Instagram: @aanaavanna
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Let’s Build With Meaning
Whether you are an established brand, a small business, an independent maker or an artisan creating from home, we would be happy to hear from you.
Aana Avanna is being built slowly, carefully and intentionally.
If your work carries culture, craft, memory or meaning, it may have a place here.