Vendor Standards
Last reviewed: 13 October 2026. These standards apply to Aana Avanna's current vendor-direct discovery/referral partnerships and inform any future marketplace arrangements.
Eligibility and ownership
Commercial vendor partners must be Tamil-owned businesses. We request explicit confirmation and may seek reasonable corroboration; Tamil-sounding names, geographic origin or products alone are not proof. We review business credibility, product quality and operational reliability individually. Charity, cultural and editorial collaborations are separate from vendor eligibility.
Honest products and imagery
Product descriptions, pricing, materials, ingredients, allergens, provenance, origin and cultural claims must be accurate and supportable. No mass-produced product may be misrepresented as handmade. Product photographs must be genuine and approved; AA will not generate or materially alter vendor product images or claims with AI without express approval. Product-related promotions require vendor approval before publication.
Delivery capability
Vendors must disclose stock/dispatch origin, countries and regions served, processing times, delivery estimates, shipping charges, tracking options and exclusions. International delivery must be offered only where lawful and realistically serviceable. Food, beauty, wellness, textiles and other categories may have country-specific safety, labelling, customs, import or shipping restrictions. Vendors must comply with applicable product, consumer, export and import obligations; AA may decline coverage claims that cannot be substantiated.
Customer orders and payments
For current vendor-direct partnerships, customers leave AA to purchase through the vendor's own website. The vendor is the seller, receives customer payment directly, fulfils orders and handles customer service, cancellations, returns, refunds and payment disputes in accordance with applicable law. AA does not hold inventory, take customer payment or promise a seller payout under this model. AA must clearly identify external checkout and the vendor responsible for the transaction.
Commission and agreements
Any referral tracking, fees, taxes, invoices, promotional placement or reporting must be agreed in writing before activation. No universal 14-day payout, 5% fee or sales commitment applies. A separate future AA marketplace checkout would require distinct written terms and appropriate operational readiness. Approved Tamil Christian faith-resource partnerships are intended to be free of AA commission.
Ethical and respectful conduct
We do not knowingly support exploitation, unlawful products, misleading claims or demeaning cultural representations. Vendors should provide timely responses to legitimate customer issues and maintain accurate stock, pricing and delivery information. AA may pause or withdraw features if standards are not met.
Privacy and verification
Provide business and product information needed for initial assessment, but do not send passport copies, bank details, National Insurance numbers, UTRs or other sensitive records by ordinary application email. If verification is necessary later, AA will explain the purpose and suitable secure collection method.
Apply
Read our partnership approach and Partner Application. Acceptance and publication are selective and subject to written approval.